In the heart of my little sewing room, surrounded by vibrant fabrics and threads, each stitch on our handmade tote bags, embroidered cushions, and unique crossbody bags tells a story. It's been a journey of six months since Watership Down Crafts began its venture into the digital realm, a path akin to navigating through an uncharted forest.
A Leap into the Digital Realm
Having grown up in an era when blackboards and chalk were the norm, and digital watches were the stuff of science fiction, diving into the world of e-commerce was daunting. My background didn't include formal IT training — a world away from the simplicity of chalk and blackboards, and where calculators were a futuristic dream on shows like "Tomorrow's World."
Navigating the Digital Maze
My initial research into the world of digital marketing and SEO was daunting and frustratingly slow! However, the discovery of the group "Shopify for Beginners" on Facebook was a turning point. It was there that I found straightforward advice in the realms of SEO and e-commerce which was, and continues to be, a guiding light, helping Watership Down Crafts find its footing in the online marketplace.
Community Engagement and Support
The role of community engagement on social media platforms has been invaluable. Every like, comment, share, and Google review has been a stepping stone in driving traffic to my site, introducing new audiences to our array of handmade products, including Handmade Eco-Friendly Tote Bags , Handmade Cushions , and Handmade Crossbody Bags – Watership Down Crafts
Balancing Creative Passion and Business
Juggling the demands of Watership Down Crafts alongside my other full-time business has been a challenge. My passion for sewing and all things creative has been the fuel for this endeavour. As I edge towards retirement, I hope that Watership Down Crafts will grow, allowing me more time to focus on creating unique gifts and bespoke pieces.
The past six months have been a mix of challenges and achievements. The practical advice from online experts, coupled with the unwavering support from my online community, has been critical in this journey.
Here's to forging ahead, embracing each small success, and learning along the way!
