How to Choose a Tote Bag: Key Considerations
Need a quick answer? Here's a 30-second guide to get you started:
How to choose a tote bag:
- Decide where you’ll use it most — work, errands, or travel.
- Pick a size that fits your daily routine.
- Choose colours that match your wardrobe.
- Look for features you’ll use (zips, pockets, straps).
- Let your bag reflect your personal style.
Searching for the right tote bag isn't just about size or straps — it's about finding one that works for your lifestyle and reflects your personal style. If you've ever wondered how to choose a tote bag, you're not alone. This guide walks you through a quick breakdown first, then the key things to consider so you can feel confident you're choosing a bag that's both practical and uniquely you.
If you're looking for something stylish, practical, and genuinely different, the Watership Down Crafts tote bag collection is a great place to start. Each bag is a one-off, crafted from carefully selected materials that reflect character and individuality.
👜 Quick Checklist: What to Look for in a Tote Bag
✔️ Will it fit your daily routine?
✔️ Does it match your colour palette?
✔️ Are the size and straps right for you?
✔️ Does it have features you’ll use (like a zip or pockets)?
✔️ Do you love the fabric and feel proud to carry it?
1. Think About When and Where You'll Use It
Are you looking for an everyday tote, something to take to work, or a statement piece for weekends away? The setting and occasion will shape the style, structure, and size you need.
- Work or Commute: Opt for a structured tote with space for a laptop, notebook, or tablet. Look for internal pockets to keep everything in place.
- Weekend or Travel: Go for something roomier and more relaxed. A tote with a zip closure adds peace of mind when you're on the move.
- Shopping or Daily Errands: Choose a lightweight, versatile bag that can handle a bit of wear-and-tear.
2. Choose a Colour Palette That Works With Your Wardrobe
If your wardrobe is mostly neutral, a bolder tote can add personality. If you wear a lot of colour or patterns, a classic or muted tote will pair more easily.
- Go-to Neutrals: Think navy, tan, charcoal, or soft grey.
- Statement Shades: Try deep teal, burnt orange, or rich plum for an eye-catching twist.
- Seasonal Favourites: Berry tones for autumn, pastels for spring, deep green for winter.
Every tote bag in the Watership Down Crafts tote bag collection is a one-off, so if you fall in love with a colour combo, don’t wait too long!
3. Look Closely at Fabric and Texture
Fabric says a lot about a bag’s personality. Some materials feel more casual, while others bring a more polished look.
- Textured Weaves: Add visual interest and look great with simple outfits.
- Bold Patterns or Embroidery: Ideal if you want your tote to make a statement.
- Plain, Soft Cottons: More understated, and easier to pair with everyday outfits.
At Watership Down Crafts, many bags are made from rescued designer fabric samples or forgotten offcuts, so you’ll find textures and patterns that you won’t see anywhere else.
4. Consider the Features You’ll Actually Use
A tote might look gorgeous, but it also needs to work for you.
- Do you want it to zip closed? If you’re in and out of public transport or need extra security, a zip is worth having.
- Do you need internal pockets? These make a huge difference when you want your phone, keys, or glasses easily accessible.
- Do you prefer short handles or long shoulder straps? Think about how you’ll carry it most of the time.
WDC bags are designed with practical details in mind — without sacrificing style. Many people searching for a tote bag with pockets or a zip-top closure will find these features built in.
5. Think About Size and Proportions
Not all tote bags are created equal when it comes to size. Some are compact and ideal for the school run or quick errands, while others are oversized and built for travel.
- If you're unsure, look up tote bag dimensions in cm to compare sizes.
- For day-to-day use, a bag that’s around 35–40cm wide usually works well.
- If you're regularly carrying a laptop or folders, go slightly larger — but not so big it feels bulky.
6. Let It Reflect Your Personality
Your tote bag doesn’t have to match everyone else’s. In fact, it shouldn’t. If you’re drawn to a bag that feels a bit quirky, bold, or unexpected — that’s probably the one that will get the most compliments.
WDC bags aren’t mass produced. They’re made slowly and thoughtfully, often from fabrics that would otherwise be wasted. That’s why no two are alike. Choosing a one-of-a-kind bag not only reflects your style but also shows that you care about craftsmanship and originality.
7. Know the Different Tote Styles
There’s no one-size-fits-all tote. Understanding the different shapes and styles helps you choose the right one for your needs:
- Classic Flat Tote – Slim and simple, ideal for errands or light carry.
- Boxy Structured Tote – Great for work or travel; fits laptops and folders neatly.
- Slouchy Casual Tote – Soft and unstructured for everyday ease.
- Reversible or Convertible Totes – Two looks in one; versatile for changing outfits.
WDC bags are mostly structured or semi-structured — giving you that ideal balance between style and function.
Frequently Asked Questions
What is the best size for a tote bag?
It depends on your daily routine. For general use, a width of 35–40cm usually suits most people. If you carry a laptop or books, you might need something a bit larger.
Are tote bags good for work?
Yes — especially structured tote bags with internal pockets and enough room for essentials like a laptop or tablet. Look for styles that zip closed if you're commuting.
Should a tote bag have a zip?
If you use public transport or just prefer added security, a zip closure is a great feature. Many WDC bags include this without compromising on style.
Can a tote bag be stylish and practical?
Definitely. The best tote bags combine beautiful design with thoughtful features. At WDC, we design each bag to be functional and full of character.
Browse the full range of one-of-a-kind handmade tote bags to find one that suits your lifestyle.
If you've been wondering how to choose a tote bag that actually feels like you, start by thinking about your routine, your clothes, and your personality. The best tote bags for women aren’t always the most expensive or the most trendy — they’re the ones that work with your life.
If you're searching for something distinctive, the Watership Down Crafts tote bag collection might just have the one you've been waiting for.
Explore the collection and find your match.
Final Thought: Let Your Bag Be Part of Your Story
Choosing the right tote bag is about more than fashion — it's about finding a piece that quietly fits into your daily life and expresses who you are. A well-chosen tote becomes more than something you carry; it becomes part of your routine, your identity, and your story.
Ready to find the one that fits your life? Browse the full range of handmade tote bags from Watership Down Crafts.
When you find one that makes you feel confident and comfortable every time you pick it up, you’ve made the right choice. If that tote happens to be one-of-a-kind, thoughtfully made, and built to last — even better.
