Looking for the perfect tote bag that actually suits your style? You're in the right place. In this no-nonsense guide, you'll learn how to choose a tote bag that fits your personality — and your wardrobe — without wasting hours scrolling.
Quick note: If you're new to tote bags, check out our beginner-friendly guide on what is a tote bag.

Why Your Tote Bag Choice Matters
Most people don’t think twice about the tote they grab every day. But your bag says more about you than you realise. The right tote complements your look, feels good to carry, and works for your lifestyle. Let's break it down.
Consider Your Personal Style
Your tote should match how you dress and how you want to present yourself. Here’s how to choose:
Minimalist Style
You like clean lines and neutral colours. Go for a structured tote in black, grey, or beige. Avoid busy patterns.
Boho or Artsy Style
You prefer relaxed, creative outfits. Choose a slouchy tote with bold prints, patchwork, or textured details.
Classic & Chic Style
Your wardrobe is polished and timeless. Stick to structured totes in neutral shades with sleek finishes.
Bold & Statement Style
You want to turn heads. Choose a tote in bright colours, standout designs, or with oversized features.
Match Your Tote to Your Wardrobe
Look at your go-to outfits. If you usually wear neutral colours, a bold tote adds personality. If your clothes are loud and colourful, a simple tote balances your look.

Think About Size and Shape
Tote bags aren’t one-size-fits-all. Pick one that matches your daily routine:
- Small tote: Great for essentials — phone, keys, wallet.
- Medium tote: Perfect for errands, work, or a day out.
- Large tote: Ideal if you carry extras like books, a laptop, or gym gear.
Also, decide if you prefer a slouchy tote or something structured.
Don’t Forget Practical Features
A good-looking tote is fine — but it needs to be practical too. Look for:
- Sturdy handles
- Zip closures (so nothing falls out)
- Interior pockets (to stay organised)
Final Style Tips
Choosing the right tote comes down to your style and lifestyle. Once you know what works for you, it’s easy.
Want to know how luxury brands use gift guides to boost their bags? Here’s an interesting article on luxury fashion in gift guides.
Ready to Find Your Perfect Tote?
Browse our Tote Bag Collection and grab a one-of-a-kind, handmade tote that suits your style.