If you are searching for bags like Barbour, you are not alone. Many shoppers admire the timeless appeal of Barbour bags — especially the ladies’ and women’ ranges and the popular Barbour International bags — but want something a little different. Whether you are after a Barbour dupe, a more sustainable option, or simply a bag that feels unique, this guide will help you explore your alternatives.
The top alternative? Watership Down Crafts handmade tote bags. These British-made designs combine practicality, originality, and style without looking like everyone else’s bag.

Why Look for Alternatives to Barbour?
Barbour has built its reputation on heritage, durability, and country-inspired style. But while their bags are popular, they are also mass produced and widely available. If you would prefer something different, you might be looking for:
- A one of a kind design
- Sustainable or repurposed fabrics
- Better craftsmanship
- A more personal touch
That is where alternatives to Barbour bags come in.
What to Look for in a Barbour Alternative
- Durability – Can it handle daily use like a Barbour shoulder or crossbody bag?
- Practicality – Is it roomy, lightweight, and secure?
- Design – Does it give you the same timeless style while still being unique?
- Ethics – Who made it, and from what materials?
Our Favourite Barbour Alternative: Watership Down Crafts Tote Bags
Each tote bag is individually crafted from rescued upholstery fabrics, so no two are alike. You get sturdy handles, a full zip top, and a soft yet lightly structured shape — ideal for everyday use. Unlike mass market bags, every piece is handmade in the UK, which makes it practical and personal.
Other Options Worth Exploring
- Everlane Day Market Tote – Sleek and minimalist with everyday versatility
- Cuyana Classic Tote – Timeless design with premium quality
- Staud Shirley Bag – Structured and modern with a bold edge
How Watership Down Crafts Compares to Barbour Bags
Feature | Barbour Bags | Watership Down Crafts Tote Bags |
---|---|---|
Price | Around £150+ | £75–£100 |
Material | Leather, canvas, synthetics | Repurposed designer fabrics |
Closure | Open top or magnetic | Full zip top |
Structure | Structured, classic | Soft but lightly structured |
Origin | Mass produced | Handmade in the UK |
Design | Heritage inspired styles | One of a kind |
What People Are Searching For
Search data shows strong UK demand for Barbour-related bags, especially:
- Barbour bags ladies – 1,600 searches/month
- Barbour bags womens – 1,600 searches/month
- Barbour International bags – 260 searches/month
- Barbour bags sale – 210 searches/month
Alongside these, shoppers are beginning to search for terms like “bags like Barbour” and “Barbour bag alternatives” — showing growing interest in options that offer the same classic style but with originality, sustainability, or a handmade edge.
Final Thoughts
Barbour bags are undeniably stylish, but they’re not the only option. If you would prefer something practical and personal, handmade and unique, looking beyond the big brands could be the smartest style decision you make.