If you're drawn to the bold, colourful style of a Paul Smith tote but want something a little less mass-produced, you’re not alone. Many shoppers love the distinctive prints and high-end finish—but prefer something more personal, handmade, or sustainable. If you’re after a British-made tote that still turns heads but feels more like you, this guide is for you.
One of the most creative alternatives? Watership Down Crafts handmade tote bags. These one-of-a-kind pieces are designed and stitched in the UK using rescued fabrics and designer offcuts—so no two bags are ever the same.
Why Look for Alternatives to the Paul Smith Tote?
Paul Smith is known for bold stripes, playful colour, and unmistakable flair—but the bags are expensive, mass-manufactured, and often lack that handcrafted soul. If you're after:
- A similar eye-catching aesthetic
- A more affordable price point
- Something that's made slowly and thoughtfully
- A tote that feels more personal and less “branded”
—then it’s worth exploring some standout handmade alternatives.

What to Look for in a Paul Smith Tote Alternative
If you're looking for something with the same personality and pop, keep an eye out for:
- Unique prints and bold fabric combinations
- Excellent craftsmanship
- Practical size and comfortable straps
- Made in the UK, not mass-produced abroad
Our Favourite Alternative: Watership Down Crafts Tote Bags
These one-of-a-kind British totes are made from repurposed designer fabric—everything from bright upholstery swatches to limited-edition textile offcuts. Each bag is individually crafted with practical touches like full zip tops, sturdy handles, and beautiful lining details.
You won’t find branding all over them—but you will find craftsmanship, creativity, and character.
Other Options Worth Exploring
If you're still comparing, here are a few more tote styles that echo the Paul Smith spirit:
- Orla Kiely Tote Bags – Retro prints and graphic florals
- Kipling Art M Tote – Lightweight, bold, and practical
- Cath Kidston Day Bags – Playful patterns with a British twist
How Watership Down Crafts Compares to Paul Smith Tote Bags
Feature | Paul Smith Tote Bag | Watership Down Crafts Tote Bags |
---|---|---|
Price | £200–£400+ | £75–£100 |
Material | Leather or printed canvas | Rescued designer fabrics |
Closure | Often open top or zip | Full zip top or flap closure |
Structure | Soft, unstructured | Lightly structured with lining |
Origin | Mass-produced (abroad) | Handmade in the UK |
Design | Branded, repeated patterns | One-of-a-kind, mixed fabrics |
What People Are Searching For
Search volume for "Paul Smith tote bag" remains steady in the UK, with up to 1,000 monthly searches in peak periods. Related terms like "Paul Smith swirl tote bag" and "Paul Smith canvas tote bag" also appear, showing clear interest in specific styles and playful prints.
This shows that people are actively looking for bold, designer-style tote bags—making it a great opportunity to introduce them to handmade alternatives that offer the same visual impact with more individuality.
Final Thoughts
You can appreciate Paul Smith’s bold aesthetic without buying mass-produced. Watership Down Crafts handmade tote bags offer something more meaningful—original designs, practical features, and bags that spark conversation for all the right reasons.
If you’re after a UK-made tote that’s stylish, functional, and utterly individual, it might be time to switch brands.