If you're on the hunt for bags like Cuyana, you're not alone. Many shoppers admire Cuyana's minimalist style and ethical branding but want something more unique, UK-made, or handmade with a little extra character. Whether you're searching for a Cuyana dupe, a more sustainable option, or simply a bag that reflects your personal style, this guide is here to help.
The top alternative? Watership Down Crafts handmade tote bags. These British-made designs combine thoughtful materials, practicality, and timeless design—without looking like everyone else’s bag.
Why Look for Alternatives to Cuyana?
There’s no denying that Cuyana bags are beautifully made—but they can be pricey, and they’re often only available from the US. If you’re looking for:
- A one-of-a-kind design
- Repurposed or rescued fabrics
- Better value
- A handmade, personal touch
—then exploring other options might be the better fit for your values and wardrobe.

What to Look for in a Cuyana Alternative
When choosing a bag similar to Cuyana, here are a few things to consider:
- Timeless design – Does it have a clean, classic silhouette?
- Practicality – Is it well-made, functional, and easy to carry?
- Craftsmanship – Was it made with care, not mass-produced?
- Values – Does the brand align with your ethics and lifestyle?
Our Favourite Cuyana Alternative: Watership Down Crafts Tote Bags
These handmade UK tote bags are created using rescued upholstery fabrics and quality linings, so each one is completely unique. They combine a softly structured shape with secure zip tops and useful internal pockets—ideal for daily use.
Browse the full tote bag collection
Other Options Worth Exploring
If you're looking to compare a few more brands, here are others that often come up when people search for Cuyana alternatives:
- Everlane ReNew Tote – Clean-cut, minimalist, and made from recycled plastic
- Matt & Nat – Vegan leather options with a modern aesthetic
- Quince – Affordable leather totes with a luxury feel
How Watership Down Crafts Compares to Cuyana
Feature | Cuyana Tote (e.g. System, Classic) | Watership Down Crafts Tote Bags |
---|---|---|
Price | £220–£350+ depending on model | £75–£100 |
Material | Italian pebbled or lamb leather | Rescued/upcycled upholstery fabrics |
Origin & Craftsmanship | Artisan workshops overseas (e.g. Turkey, Italy) | Handmade in the UK by a single-maker studio |
Structure & Closure | Semi-structured, often with zip or snap | Soft but supported with full-zip top |
Design | Minimalist, consistent editions | One-of-a-kind, bold fabric statements |
Values & Ethics | “Fewer, better” ethos, global sourcing, leather certified by LWG | Low-waste, small-batch UK craftsmanship |
Potential Cons | Can feel heavy; some report hardware wear over time | Fabric shows wear differently to leather |
What People Are Searching For
Searches like “bags like Cuyana,” “Cuyana tote dupe,” and “affordable minimalist bags” are gaining traction—especially among UK buyers who want the look and feel of a Cuyana bag without the high price tag or shipping hassle. Many are seeking:
- Sustainable options
- Unique styling
- UK-made or independent brands
Final Thoughts
Cuyana bags have earned their place in the world of minimalist fashion—but they’re not the only option. If you’re after a bag that feels personal, timeless, and beautifully made, then looking beyond the big brands could be the smartest style decision you make.
Explore Watership Down Crafts tote bags and find a design that’s as individual as you are.