If you love the look of Aspinal of London’s bags but prefer to support small UK makers or want something a little more personal, you're not alone. While Aspinal’s bags are beautifully made and instantly recognisable, they’re also mass-produced and widely available. If you're after something more unique — and handmade right here in the UK — you do have options. Browse our handmade tote bags here.
In this post, we’ll look at the distinctive features of Aspinal bags and introduce some thoughtfully crafted alternatives, including one-of-a-kind bags from Watership Down Crafts, where every item is individually made in the UK.
What Makes Aspinal of London Bags So Popular?
Aspinal of London is known for its classic British style — structured silhouettes, premium leather, and elegant hardware. Popular designs like the Mayfair, Lottie and Tote collections are often seen on celebrities, influencers, and even royalty.
But their popularity also means they’re everywhere. For some, that’s perfect. For others, it’s a reason to look elsewhere.
Why Consider Alternatives?
Aspinal’s bags are high-quality, but:
- They’re mass-produced
- Many designs are instantly recognisable
- Prices often reflect branding as much as craftsmanship
If you prefer something less mainstream, more personal, or made with repurposed materials, there are alternatives that don’t compromise on quality or style.
Handmade Alternatives from Watership Down Crafts
If you love the structure and elegance of Aspinal bags, but want something softer and more individual, Watership Down Crafts’ tote bag collection might be just what you’re looking for.
Each tote is:
- Handmade in the UK
- One of a kind — no two are ever the same
- Made with repurposed and rescued fabrics
- Designed with practical features like zipped pockets and sturdy handles
You still get that sense of structure and attention to detail — but without the mass-market feel.
Other UK-Based Alternatives
If you're looking to explore other brands with similar appeal, consider:
- Strathberry – Known for structured shapes and their signature bar closure
- The Cambridge Satchel Company – A heritage brand offering classic British leather satchels
- Osprey London – Offers practical, elegant bags often in rich leathers
These all have their own distinct styles, but share that commitment to craftsmanship and timeless design.
| Feature | Aspinal of London | Watership Down Crafts |
|---|---|---|
| Country of Manufacture | Mass-produced overseas | Handmade in the UK |
| Uniqueness | Mass-market, often duplicated | One-of-a-kind, never repeated |
| Materials Used | New leather and hardware | Rescued and repurposed fabrics |
| Customisation | Limited options | Optional key fob personalisation |
| Environmental Impact | Uses new materials | Low waste, eco-conscious production |
| Price Range | £250–£600+ | £75–£100 |
| Availability | Widely available | Small batch, limited availability |
Final Thoughts
Aspinal of London bags are beautiful — but they’re not the only option. Whether you’re trying to avoid mass production, support independent UK makers, or simply want a bag no one else has, it’s worth exploring alternatives.
At Watership Down Crafts, you’ll find bags made with care, character, and a strong sense of individuality — all while keeping quality and practicality at the heart of every design